Retail Personalization & Recommendations
Challenge
Low repeat purchase rate and flat AOV across key categories.
Approach
Implemented event pipelines, feature store, and RAG-based content summarization; rolled out bandit-based ranker tests.
Results
Meaningful lifts in AOV and repeat rate across cohorts; explainability widgets aligned with brand guidelines.
- +11% avg. order value
- +8% repeat purchase rate
